Founded in 2020 by Priti Amin, Indian Ethnics proudly brings the vibrance of Indian tradition to the heart of New Jersey, USA. What began as a heartfelt passion has grown into a trusted destination for beautifully handcrafted chaniya cholis, festive ensembles, and timeless ethnic wear.
Rooted in heritage and driven by a love for culture, we’re committed to offering quality, authenticity, and elegance — helping women celebrate every occasion with confidence, grace, and Indian pride.
We listen, understand, and design around what truly matters to you.
Crafted collections based on your taste, fit, and festive needs.
Each piece is curated with tradition, detail, and quality in mind.
Helping you choose looks that match your mood, event, and spirit.
A passionate fashion enthusiast and visionary entrepreneur, Priti Amin brings Indian elegance to the global stage. With a deep appreciation for tradition and craftsmanship, she curates designs that celebrate culture while embracing modern aesthetics.
Her attention to detail, love for vibrant textiles, and commitment to customer satisfaction have shaped Indian Ethnics into a trusted name. Through her creative leadership, the brand continues to deliver authenticity, elegance, and confidence to women across the U.S. and beyond.